Description
The AI-powered preheader generation feature helps you create compelling preheader text that complements your subject line and entices recipients to open your emails. A preheader is the preview text that appears after the subject line in most email clients, providing additional context about your email content. This tool analyzes your email content and automatically generates relevant and engaging preheader options that can significantly improve your email open rates.
Why This Matters
Preheader text is a critical but often overlooked element of email marketing. It serves as a "second subject line" that can make the difference between an email being opened and one being ignored. With inbox competition fiercer than ever, optimizing your preheader text is essential for maximizing open rates. AI-generated preheaders ensure this valuable space is used effectively, providing contextual and engaging content that works in harmony with your subject line to drive opens and engagement.
Step-by-Step Instructions
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Log in to your account and create a campaign See: Creating campaigns
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Design your email content, including text, images, and other elements See: Using the email designer
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Click on Settings
- Look for METADATA, and Email details
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Click on the small magic wand to generate your ideas
- Refresh to test different ideas; you can choose the tone
- Keep your preheader short, less than 130 characters
- Make it complementary to your subject line
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Save the preheader line you want Test your campaign to ensure your preheader appears correctly.
Best Practices
- Review all three options before making a selection
- Customize AI suggestions to match your brand voice
- Test different approaches to see what resonates with your audience
- Consider your audience when selecting preheader style
- A/B test AI-generated vs manually created preheaders
Troubleshooting
AI doesn't generate preheader suggestions
- Ensure your email content has enough text for AI analysis
- Check that you're in the correct campaign creation step
- Refresh the page and try again
Generated preheaders don't match email content
- Review your email content for clarity and key messaging
- Ensure your content has clear headlines or main topics
- Try editing your content to be more specific
- Generate suggestions multiple times for different options
Related Articles
- Creating subject lines with AI - Create compelling subject lines
- Using the AI assistant to create paragraph content - Generate email content
- Customizing your campaign preheader - Preheader best practices
- Creating campaigns - Build complete campaigns
- Understanding open rates - Track preheader performance